By Kai Dunna
Chief Operating Officer, Tru-Vision Clothing
Some of our customers traveled from a small, remote village in Africa to the suburbs of New York City; many of them return home every few years to find that Africa, both rural and urban, is captured in our designs. We made this the focus of our upcoming spring collection because our customers spoke candidly when we asked, “What can we design for you?” In short, they wanted to be reminded of “home”; our sole mission is to create bold and captivating designs that remind people of Africa and inspire them to make a difference for the continent.
We are also seeing a growing number of African-Americans embracing our designs, and we could not be more appreciative of their support. African-American Jazz legend Randy Weston said his father always told him that, “You are an African who happens to be born in America”; those same sentiments are still alive in the hearts of people of African descent living in America. Today, Weston will tell you that his successful 50-plus years as a musician are due to his devotion to incorporating African elements into all of his music. If you want to feel inspired, think of Africa.